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Oct 16, 2022

Grace Jones once sang - “I am not perfect, but I am perfect for you”.


This is the song I am about to send to a person who sent me an email of complaint this week.


The email said, "Peter, your continuous autoresponders are driving us mad. An occasional one is wonderful! A deluge, No, thanks. Signed off.


It is essential to recognise what our clients or potential clients think, feel, fear, aspire to, their shortfalls, and strengths are. I urge people in marketing to be mindful of their client's avatars every time they communicate with them.


Here are my thoughts about this. Learn more about the reason for my podcast, why I email you when it is ready and what you can take out of it.