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Jan 29, 2023

The difference in results of your marketing is around the willingness to do deep thinking about your customer. To not be lazy, to not be sloppy, and above everything else not be guilty of Lazy Marketing.

Podcast Transcript

Here’s an example. You take two people.

They each make $300,000 a year. They each live in $1...


Jan 29, 2023

Stop being safe…

 

Once upon a time, during the baby boomer era, being different was a badge of honor. Yes, guys wearing scholls, long hair, playing in your own band and we even had surfers at Hamilton Hill High School the home of the bogan.

In my opinion, this is one thing the baby boomers definitely got right. But...


Jan 22, 2023

Sales are like legs day. Hard and brutal.

Punishment! Yet, when you work out legs, you're also activating muscle fibres in the rest of your body, arms, shoulders, and even back. Just the same fashion, when you work in sales, you're activating muscle fibers in your marketing skillset as well.

So, the best advice you...


Jan 15, 2023

I’ve noticed something about consultants.

Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.

Does any of these sound familiar?

  • “I’m putting a lot of time and effort into social media but not getting any meaningful...


Jan 8, 2023

I’ve noticed something about consultants.

Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.

Does any of these sound familiar?

  • “I’m putting a lot of time and effort into social media but not getting any meaningful...