Feb 28, 2022

Kim Kardashian is one of the top copywriters on the planet - FACT! 

Even though she has probably never even heard the word “copywriting”. Nor, ever written a sales letter in her life. And though she may very well not even know what a good ad was if it fell out of the sky and landed in her bosom.

Brands seek...

Feb 21, 2022

Sales are like legs day. Hard and brutal.

Punishment! Yet, when you work out legs, you're also activating muscle fibres in the rest of your body, arms, shoulders and even back. Just the same fashion, when you work in sales, you're activating muscle fibres in your marketing skillset as well.

So, the best advice you...

Feb 14, 2022

Boomers are rich.

They bought houses when they were affordable and sold off at the right times. They purchased hovels downtown, they sold for millions. Didn’t know how to pick stocks so invested long-term, a boring yet profitable strategy.

Patience and delayed gratification have been virtues.

As the wealthiest...

Feb 7, 2022

What happens to your business when the economy tanks?

It depends which part of the market you serve.

The impacts are not equal.

Avoid the middle:

The middle is the worst place to be in any market and doubly so when it tanks. 

Entrepreneurs targeting the middle find themselves unable to compete with the bottom on...