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Oct 29, 2020

Having a USP is one thing, using it effectively is another. In this episode I take you through some of the genius of radio creative Garry Dean from NOVA 93.7 in his use of the USP for the WA's Big Butcher launch ads.

Podcast Transcript

Big Butcher (Grand Opening)


*MV has a big, deep voice

Sfx:                  Large...

Oct 26, 2020

A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. These famous USPs have worked well to promote products and services successfully.

Podcast Transcript

A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product...

Oct 22, 2020

A razor sharp USP sets you apart from your competitors.

It is your point of difference.

It is what do you have to do to have your clients easily talk about you and recommend you to others.

And how can you best describe your business, service, or your offering so that it resonates best with potential clients.


Oct 19, 2020

There's one place where most problems in any business come from... challenges in communication.

Podcast Transcript

When you don't have a communication system, your team won't know what to expect or when they're going to hear from you. As the entrepreneur in charge, you are likely to experience emotional overwhelm....

Oct 12, 2020

There is no denying that the right mindset can do wonders. It is especially true when it comes to marketing and promoting your products to the market. It's important to think of marketing as an asset, rather than marketing as an expense.

Podcast Transcript

There is no denying that the right mindset can do wonders. It...