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Aug 30, 2021

You might get intrigued by the subject so let me explain it to you on this podcast. It is about a technique that will have clients and prospects come to you instead of pushing yourself to them.


A couple of years ago, I read the book by the late, great ad man David Ogilvy's: "Rules for respect in business."


The rule...

Aug 23, 2021

In this week's podcast, I talk about Cut-Through!

As an entrepreneur, probably the biggest evil is that dastardly area called the comfort zone. You can't afford to rest on your laurels.

A year or so ago, I was speaking on a stage at an entrepreneur business event. I opened with this statement, "Money Loves...

Aug 16, 2021

This week's podcast will talk about a story that everyone can relate to involving the federal government's current marketing challenges. It is about the Covid Vaccination. 

I got my 2nd vaccination! I am fully vaccinated. 

When I arrive at the vaccination Centre to check in, they asked, what vaccine are you here to...

Aug 10, 2021

This week’s Marketing 24-7 podcast is about how to get people’s attention.

Back in the 1980s, when I started my business. I stumbled onto something. Even though I had studied business in truth, I knew almost nothing about marketing and even less about sales. But I was successful, fortunately. Because I stumbled onto...

Aug 2, 2021

In this week’s Marketing 24-7 podcast, I will talk about a concept called the Dream 100.

The aim of Dream 100 is to move your clients or the people you are trying to influence to a continuum of:

  1. I’ve not heard of this company
  2. What is this company
  3. I think I have heard of this company
  4. Yes, I do business with this...