Dec 27, 2021

In this week’s podcast I go through the 4 key things I do when I take on a new marketing client. I believe you too, should do these 4 things in your business. Especially if you are looking for more clients, quick wins and some instant cash flow.

These are the same 4 things that I implement with my fee-paying clients...

Dec 20, 2021

We all know that a key component of any marketing strategy is to get your customers to talk about you and share what they have purchased with their network. But did you know this goes both ways? 

It takes more than just getting people to buy from you, it also means making sure they actually consume or use the products...

Dec 13, 2021

Once upon a time, during the baby boomer era, being different was a badge of honour. Yes, guys wearing scholls, long hair, playing in your own band and we even had surfers at Hamilton Hill High School the home of the bogan.

In my opinion this is one thing the baby boomers definitely got right. But their kids, brought up...

Dec 6, 2021

This week’s podcast is about a concept that I believe I've invented, and it's called the half-cation. 

Think of vacation, get rid of the vac and add half. And that's what you've got. Half-cation!

Recently. I read a book, Catching the big fish by the film producer, David Lynch, it's a marvelous quick read.

In it, he...

Nov 29, 2021

Most people have the wrong idea about the very purpose of business.

Unions would have you believe that the purpose of business is to employ people. The government thinks the purpose of business is to pay taxes. Communities think the purpose of business is to provide jobs, and sadly a lot of businesspeople think the...