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Jun 20, 2022

Are you an awesome entrepreneur, consultant, accountant, or career coach?

Whatever your business, how do you expect people to find out about you and your talent? Promoting your work opens up unlimited opportunities because your valuable product or service sees the light of day.

Being modest, introverted or humble and not self-promoting, is holding you back.

Your less competent competitor is about to get the business.

True, we are all afraid of sales. The perception. The idea of being pushy.

Many people equate sales with making people buy things they don’t want, don’t need, and can’t afford. Daniel Pink, in his bestseller, "To Sell Is Human" states that 1 in 9 roles has a formal sales title. But 9 out of 9 roles involve selling to other people. 

Teachers sell to kids. Doctors sell to patients. Authors sell to readers. If your work involves other humans, you are selling.

Finding ways to help others.

Want clients? Start talking to your network.

Find out how they are doing, how business is going, back and forth with ideas without any expectation of anything materialising. None of this costs anything but time.

But it is not a cost, it's an investment that can pay your business in spades, short term and long.

Some home truths

Truth #1: If you operate on the assumption that people will benefit from using your products and services, then sales is entirely about helping others. 

Truth #2: How you sell is with the value you create for the customer. 

Truth #3: Everyone is selling in some capacity — even if they don’t think they are — so we might as well get good at it.

Don’t run from sales. Embrace sales as the engine powering all business.