Jul 16, 2020
As you go on your marketing journey and you meet the inevitable challenges that you’re going to meet, you have to understand the real reason why you are doing things.
You have to understand what’s really driving you to success.
Podcast Transcript
Decide and Commit
As you go on this journey and you meet the inevitable challenges that you’re going to meet, you have to understand the real reason you’re doing things.
You have to understand what’s really driving you to success.
You’ve got to figure out your “why” and you’ve got to make the conscious decision right now and you have to commit right now.
If you are not getting the results you want in your business, it is because:
- You don’t know how: If you’ve got that problem, keep listening to this podcast.
- You don’t accurately know what’s really going on: You haven’t done the math. You don’t know the map.
- You’re not really committed: You give up too quickly, or you haven’t given it enough thought or effort.
I want you to build a significant business.
I’m not talking about a couple of hundred extra dollars a month or something like that.
What I want is for you to change the financial future of your business.
In order to do that, we have to play for real - we can’t be half-hearted.
Obsess
The final thing is to obsess. You absolutely need to become obsessed with this stuff.
There is no such thing as “set it and forget it” when it comes to massive business success.
I’ve known a lot of people who have made a tremendous amount of money, and everybody that is very, very successful is totally, passionately, almost psychotically obsessed with their mission.
To them it never feels like work - it’s fun, it’s a passion, it’s an obsession. They just love it.
If you’re buying into the “set it and forget it” dream, you might be able to have some of that on a very small scale. But if you really want to achieve success, you’ve got to have an element of obsession.
Remember if you’re enjoying the process, it won’t feel like work. You will enjoy life, because this is something you really enjoy doing.
I know I’ve told you how hard it’s going to be and how hard you have to work, but I also hope I’ve made the point that it’s fun work, and that the bad stuff is not that bad.
A big part of what I do with, or for clients, is help them isolate problems and fix them really quickly.
I promise you, when things go wrong, if you catch them early, it’s never going to be a big deal. It’s not going to be that bad.