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Sep 30, 2023

Taylor Swift puts Travis Kelce on the map

After months of rumours, speculation, and internet detectives using circumstantial evidence and the tiniest of bread crumbs to determine the validity of Kansas City Chiefs' tight end Travis Kelce's romance with pop star Taylor Swift, the 33-year-old megastar finally showed up to...

Sep 23, 2023

A tripwire offer is something that’s so amazing, so good, and so super cheap that people feel compelled to buy it.

A lot of amateur marketers spend so much time on their big profitable offer, they leave the crumbs for the low-end offer.

That’s a mistake.

Podcast Transcript

A tripwire offer is something that’s so...

Sep 16, 2023

Each year, in Lahore, Pakistan, the Punjab Youth Festival features a variety of extreme and odd competitions. In one, martial arts practitioner Mohammad Rashid set a new speed record for breaking walnuts by smashing his forehead on them, the walnuts lined up on a table, he smashing his head down from a leaning position:...

Sep 9, 2023

Having a USP is one thing, using it effectively is another. In this episode I take you through some of the genius of radio creative Garry Dean from NOVA 93.7 in his use of the USP for the WA's Big Butcher launch ads.

Podcast Transcript

Big Butcher (Grand Opening)


*MV has a big, deep voice

Sfx:                  Large...

Sep 2, 2023

A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. These famous USPs have worked well to promote products and services successfully.

Podcast Transcript

A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product...