Mar 27, 2022
There was a time when coffee was coffee. Ice cream was ice cream. A phone was a phone. Even a pair of jeans was, just a pair of jeans.
There are still businesses stuck in this time warp, continuing to conduct business as if people still purchased products.
Today, that cup of coffee comes with more options than...
Why In-Store is Still the Future of Absolute Luxury
Mar 21, 2022
The future of luxury is still very much in brick-and-mortar stores.
Not online, despite many consumers having been forced to become more literate vis-à-vis online purchasing since COVID. Luxury is not a commodity, not needed, not repeatable, not an afterthought. Gaining time and getting a deal is essential for...
Mar 21, 2022
The future of luxury is still very much in brick-and-mortar stores.
Not online, despite many consumers having been forced to become more literate vis-à-vis online purchasing since COVID. Luxury is not a commodity, not needed, not repeatable, not an afterthought. Gaining time and getting a deal is essential for...
Mar 14, 2022
The wealthy person is a complicated creature.
Research indicates the typical top-end-of-towner seeks incremental steps up, in a lot of things, makes major steps up, in one to three things, and remains unmoved by luxury, brand, experience or other factors in many other purchase categories.
The wealthy are selective in...
Mar 7, 2022
“How much money will a raving football fanatic, who has money, spend on football?
Virtually an unlimited amount!
This need not be restricted to football. Basketball, racing, sailing you name it, passion abounds.
“Sports fanatics’ insatiable itch”
Season tickets, VIP boxes, private memberships - they all sell to...