Apr 25, 2022

I think Tarantino is a genius.

Before his movie “Once Upon A Time In Hollywood” was released, Quentin Tarantino said something very intriguing I believe all business people should take to heart in an interview he did with Deadline.

The context:

The plot of the movie is about a Hollywood actor and his stuntman in the...

Apr 18, 2022

There is no denying that the right mindset can do wonders. It is especially true when it comes to marketing and promoting your products to the market. It's important to think of marketing as an asset, rather than marketing as an expense.

If you want to make the most of your marketing opportunities, you need to make sure...

Apr 11, 2022

Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie.

That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would.

Try to...

Apr 4, 2022

In my business I like to use the content I create in articles, blog posts, white papers, podcasts and interviews to develop a position in marketing called omnipresence.

Omnipresence means your prospects can't look in any direction bumping into you. Somebody is talking about you, somebody is showing them you, you are in...