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Feb 26, 2023

We all know that a key component of any marketing strategy is to get your customers to talk about you and share what they have purchased with their network. But did you know this goes both ways? 

It takes more than just getting people to buy from you, it also means making sure they actually consume or use the products...

Feb 19, 2023

The wealthy person is a complicated creature. 

Research indicates the typical top-end-of-towner seeks incremental steps up, in a lot of things, makes major steps up, in one to three things, and remains unmoved by luxury, brand, experience or other factors in many other purchase categories. 

The wealthy are...

Feb 12, 2023

Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie.

That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would.

Try to...

Feb 4, 2023

In this week’s podcast, I go through the 4 key things I do when I take on a new marketing client. I believe you too, should do these 4 things in your business. Especially if you are looking for more clients, quick wins, and some instant cash flow.

These are the same 4 things that I implement with my fee-paying...