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Apr 30, 2023

For some reasons retailers think nowadays that if they look and feel the same the shopper will be happy.

Maybe this is true for convenience shopping like grocery shopping but for normal retail shopping I think it is a terrible mistake.

In particular with =in big shopping malls – sadly they are all the same. This...

Apr 23, 2023

There was a time when coffee was coffee. Ice cream was ice cream. A phone was a phone. Even a pair of jeans was, just a pair of jeans.

There are still businesses stuck in this time warp, continuing to conduct business as if people still purchased products.

Today, that cup of coffee comes with more options than a...

Apr 16, 2023

I think Tarantino is a genius.

Before his movie “Once Upon A Time In Hollywood” was released, Quentin Tarantino said something very intriguing I believe all business people should take to heart in an interview he did with Deadline.

The context:

The plot of the movie is about a Hollywood actor and his stuntman in the...

Apr 9, 2023

Some of the meanest people I know are the wealthiest I know.

Strange isn't it, that while many wealthy consumers can easily afford high-fee cosmetic dentistry, luxury cars, first-class travel, designer fashions they find the price tags too big to swallow.

A $70,000.00 sticker on a car, a $35,000.00 fee quoted by the...

Apr 2, 2023

In my business I like to use the content I create in articles, blog posts, white papers, podcasts and interviews to develop a position in marketing called omnipresence.

Omnipresence means your prospects can't look in any direction bumping into you. Somebody is talking about you, somebody is showing them you, you are in...