Dec 25, 2022

First impressions can be lasting.

When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest. 

You are...

Dec 11, 2022

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.

There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true: 

You can't be everything for everybody.

It is a mistake to try and be all...

Dec 4, 2022

If you Google the term marketing consultant, you will get 748,000 results pop up.

Each describing themselves as a marketing consultant and each attempting to describe themselves slightly better in one way or another than the other 747,999 of them.

What a tough gig – what a failing proposition.

So if you are a...

Nov 27, 2022

 Shock Jock Howard Stern has crafted out an award-winning career being a non-conformist.

He has attained massive cut through in arguably the most crowded media market in the world - none other than New York City.

This podcast delves into what is his number one weapon.

Being Howard…

A must...

Nov 20, 2022

There are two ways to build the tallest building in town.

The first way is to go out there and put a lot of sweat and effort and all of this stuff into something and build the tallest building in town.

The second way is to go around to everybody else’s buildings and knock them down, and that way you’re the tallest...