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Sep 27, 2021

Timing and luck in business, yes, it is a thing!

I received an email from someone who has been watching me for a long time. He said that many people look at me as lucky.

Well, the lucky issue by itself is that every overnight success has a long history. My clients and I might appear to be lucky because this is one...

Sep 20, 2021

This podcast is about the Guy Sebastian controversy, and why I believe he has made a faux pas on withdrawing his support of the #VaxTheNation Campaign.


COVID lockdowns have obviously crippled Australia's entertainment industry. So they launched a #VaxTheNation campaign urging Aussies to get vaccinated so...

Sep 13, 2021

Recently I received an email complaint from one of my client's avatars. 


The email says, "Peter, your continuous autoresponders are driving us mad. An occasional one is wonderful! A deluge, No, thanks. Signed off.


It is essential to recognise what our clients or potential clients think, feel, fear, aspire to,...

Sep 6, 2021

In today’s podcast, we talk about the ultra-important concept called the Value Ladder.

Imagine trying to sell a prospect in your first meeting a $60,000 all-in marketing service that is good for a year?

In my eyes that is a great offer! How about in their eyes?

The fact is they are unlikely to know, like and trust me...