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May 28, 2020

Go shopping on Amazon and you will see there are a WHOLE bunch of people selling products. In this podcast I want to help you avoid the race to the bottom and create an offer instead.

Podcast Transcript

Let us talk about fitness for a minute because that is a business, I used to be in.

If I am just selling a fitness...

May 25, 2020

Whoever said “An apple a day keeps the doctor away” was really smart, because it works in business the same way it does with our bodies. To find out what is the equivalent to an apple in marketing - listen to this episode...

Podcast Transcript

Whoever said “An apple a day keeps the doctor away” was really smart,...

May 21, 2020

Recently I presented a Zoom seminar to the WA Croatian Chamber of Commerce on "Marketing in a COVID-19 Environment". This is the audio from the presentation.

If you'd like to view the full presentation it is available at

Concept Notes

A month or so ago the marketplace stopped to be...

May 18, 2020

People are afraid to move forward because the future is unknown.

Create a manifesto that outlines your cause and shows your vision of the future, so they are compelled to act.

In the movie Jerry Maguire, Tom Cruise sits down and writes out a manifesto of what he thinks his team should be, and he hands it out to each...

May 14, 2020

Here is a bold statement " the businesses that allow their marketing departments to become the kings and rulers at the moment will be the one's that win"!

This podacst explains what I mean.

Podcast Transcript

If you are listening to this podcast, you should already be converted to this message. But I feel particularly...