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Jul 25, 2022

For people like me in marketing it is a very unwelcome fact: the higher up the financial food chain you go in search of clientele, the less likely you are to obtain a customer, client, or patient through advertising, direct mail, or other proactive outreach. 

Oprah Winfrey does not look on Google for a chiropractor, nor...

Jul 18, 2022

A cloth bag is not worth $4,000 without a Gucci logo, or some other designer's logo.

You may feel that it is not worth $4,000.00 with the logo either. But that reveals you remain hung up on what a product is, instead of what it symbolises and represents, what status it confers on its owner, what emotional reactions it...

Jul 11, 2022

An accomplished jazz musician has 3 key rules:

  1. Find your own voice
  2. Never play the same way twice
  3. Know the basics inside and out

Sound advice I know. In fact these three rules even make more sense in business and marketing.

This podcast outlines the concept of Improvisation in detail.

Jul 4, 2022

Self-employment is one of the most reliable paths to first-generation wealth.

Research shows self-employed make up slightly more than 20% of the Australian population, yet account for about 70% of the wealth.

The personality of these affluent business owners and entrepreneurs is sharply drawn, so they can be marketed a...