May 30, 2022
The worst number in business is one!
The best number in business is many. It starts with two, but as quickly as possible you should grow the number to many.
This podcast episode outlines why and how many is your friend.
May 22, 2022
Have you ever asked yourself how much your marketing content is worth?
The eBooks you create. The infographics you design. The webinars you host. How much are they worth?
How do you value your marketing content?
You need to know, because contrary to your beliefs, they have value and your ability to apply the...
May 15, 2022
Some of the meanest people I know are the wealthiest I know.
Strange isn't it, that while many wealthy consumers can easily afford high-fee cosmetic dentistry, luxury cars, first-class travel, designer fashions they find the price tags too big to swallow.
A $70,000.00 sticker on a car, a $35,000.00 fee quoted by the...
May 9, 2022
Be your customers’ shrink and get them thinking about themselves!
There are two types of questions, discovery questions and provoking questions. Using these properly in sales and marketing is how to get your customers to think and self-reflect.
Effective questions get the customers to think about things differently,...
May 2, 2022
The girls all get prettier at closing time.
At least according to American country music artist Mickey Gilley in his 1976 hit. As opportunities, and the items they present, become scarcer, they are perceived as more valuable.
This principle accounts for studies showing that:
- Tasters rated cookies as more desirable...