Dec 25, 2022
First impressions can be lasting.
When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest.
Dec 18, 2022
Most business owners and marketers do NOT know their enemy.
Recently I have been looking to do some work for a financial advisor and I came across a comprehensive survey of 600 financial advisors, where they ranked their biggest obstacles to acquiring clients:
(1) Competition from other advisors 64%
Dec 11, 2022
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true:
You can't be everything for everybody.
It is a mistake to try and be all...
Dec 4, 2022
If you Google the term marketing consultant, you will get 748,000 results pop up.
Each describing themselves as a marketing consultant and each attempting to describe themselves slightly better in one way or another than the other 747,999 of them.
What a tough gig – what a failing proposition.
So if you are a...