Sep 17, 2019
When I started in business in the 1980’s, I stumbled onto
Back then, even though I had studied it in truth I knew almost nothing about marketing and even less about sales. But I was successful right from the start because I stumbled onto this thing, and it was … A word I like to use for it is...
Sep 9, 2019
Everyone knows they have to do it, but how? There are great stories about people who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone?
Hardly. In fact probably not…
Good marketing and building a business takes time, money, expertise, and sometimes the...
Sep 2, 2019
Emojis Convey What Words Can’t
Have you ever received a text message that ended with a period? Now, imagine the same sentiment expressed with an exclamation point … or better yet, an emoji.
“I can’t wait.” vs “I can’t wait!” vs “I can’t wait 😁”
The feelings you experience from those three...
Aug 26, 2019
How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse.
In today’s episode I talk about how to tell stories that trump other people’s and that’s what let’s you sell just about everything. Here are some of the amazing things you will hear in this...
Aug 20, 2019
In this podcast we discuss how to add a point of difference to your marketing in strategy, follow up and conversion.
I outline a real life case study - discuss its results so far, the issues we are facing and the strategy we have agreed to proceed with in an attempt to increase conversions.