Jan 15, 2023
I’ve noticed something about consultants.
Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.
Does any of these sound familiar?
If any of these resonate with you (and I bet several do), then you’ve come to the right place.
I know these work because I’ve seen them work over and over again for all different types of consultant clients.
You don’t need to use every social media platform. In fact, you shouldn’t.
Just because Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, TikTok, podcasts, and a thousand other platforms exist doesn’t mean you have to use them.
Any one of those platforms has more than enough people on it for you to achieve success beyond your wildest dreams so break from the feeling that you need to be everywhere.
Don’t follow everybody who follows you.
Don’t follow random people in the hope they’ll follow you back.
Don’t follow anybody you’re not genuinely interested in.
And don’t be afraid to unfollow people – often.
The fewer people you follow on any social platform, the better your feed will become as the algorithm will learn to better serve you.
The first question I ask a consultant-client is always, “What are your social media goals?”
Their answer always includes some version of “I want to get more followers.”
That’s an understandable answer, but it reveals a crucial strategic flaw.
Because you don’t need more followers, you need the right followers to help you accomplish your goals.
If you’d like more hands-on help with these strategies, plus another ten more, visit my website petergianoli.com/social-strategy-for-consultants and download my latest resource. It's FREE!