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Jun 25, 2020

Your Pre-Sale Marketing is the content you create and put out to the world on social media.

Think about the platforms your prospect uses. If it’s Instagram, your Pre-Sale Marketing is your stories and posts. If it’s Facebook, it’s your posts and shares and Facebook Live videos. If it’s Pinterest, it’s your pins that lead to your blog posts.

It’s important that you meet people where they already are.

Podcast Transcript

Your Pre-Sale Marketing is the content you create and put out to the world on social media.

Think about the platforms your prospect uses. If it’s Instagram, your Pre-Sale Marketing is your stories and posts. If it’s Facebook, it’s your posts and shares and Facebook Live videos. If it’s Pinterest, it’s your pins that lead to your blog posts.

It’s important that you meet people where they already are.

Think about it this way… Imagine you move to a new town and you decide that the best way to get to know people is by hosting a big party.

You want to network because you’re a local business owner.

You create these cool invitations and put them outside your front door hoping people come by and grab one.

That’s dumb, right?

Even if you go door-to-door and place invites in every mailbox, people most likely won’t attend a party with a host they don’t know.

What if instead you ask your neighbour where all the hotspots are in your town right now and make plans to go there?

You get dressed up (or down) depending on the restaurant or bar.

You go on a Friday or Saturday night when you KNOW lots of people will be there.

You don’t bring your invitations, because that’s weird. You hang out, have some food and drinks, work the room, and casually mention you’re new and looking to network.

Maybe at the end of the night, you share contact info on a napkin or via text message. Then you follow up with them a few days later.

I’m sure you like most people can tell which method will work better in real life but for some weird reason do the exact opposite online.

When your sales funnel is built, you’re going to need to create content NATIVE to your platform to attract new people.

It needs to be consumable right there, it needs to fit the vibe and style of the platform.

It’s your Pre-Sale Marketing and it’s as important as your actual sales funnel because it’s what will draw people in to learn more about you.