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Nov 13, 2022

Way back when NASA started manned space flights, they discovered pens were useless without gravity to pull the ink down to the writing surfaces.

It took a consulting company and a truck load of engineers and scientists 10 years at $120-Million Dollars to develop “the zero-gravity pen”. Which could write upside down, in zero gravity, under water, and in temperatures ranging from below freezing to burning hot.

Ten years. $120 million.

When the Russians started their space program, they bumped up against the same problem, but they were a little cash-strapped, so they settled for a different solution.

A 5-cent pencil.

This is what goes on way, way, way too often, in peoples’ minds, in corporations, in government, and in marketing and sales strategy-making. We make things far too difficult.

I pity the people now all worked up, trying to manage the ever-expanding morass of media and social media.

Trying to tweet several times a day, post to Facebook, put new videos up at YouTube. Pinterest. Instagram. LinkedIn. Coping with hundreds of emails and text messages a day.

Soon they’re so busy attending to all this they forget that they’re supposed to be selling something, getting money for it, and putting money in the bank.

There’s been a lot of b.s. tossed around about online strategies that long, long, long delay selling anything while providing people with large quantities of free information and entertainment, bringing them to content rich sites with lots of choices and videos, and integrating Facebook and other social media.

My clients and I are doing fine with sites that are much like my 1986 Hillman Hunter.

We mail to lists, get people to go watch a video or power-point type sales letter, and sell them something with it.

Bing, bang, boom.

Whatsamatterwiththat?