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Dec 3, 2019

Offers rarely work the first time.

Too many people give up too fast.

Podacst Transcript

I have been doing this for a long time. You would think that I would be really good at creating the perfect offer every time. And I am.

Well, better than most. But there are still times it just doesn’t work. I have to rebuild offers all the time.

With one of my sales campaigns, the first offer was doing well.

I rewrote the headline -  but it was just so-so. So I tweaked and changed it and rebuilt the whole thing.

It took an entire week to rebuild, with new copy and video and everything.

I put that new offer to market and it still didn’t convert the way I wanted it to.

In fact, my original offer was doing much better, so I had to go back to the drawing board and start again.

Is it annoying? Sure. Is it a lot of work? Yes.

But despite the first several offers not working all that well. Eventually, one took.

And boom! It’s like a slot machine: $1 in, $10 out. If your offer doesn’t work, tweak it. Just keep working it and working it.

Eventually, if you stick with it and keep studying, learning, and figuring out how to make it work, you’ll get the right formula.

But you can’t just give up after one attempt. I think too many people just give up. That’s probably the difference between me, my clients and a lot of people is I just get stubborn.

If I believe what I have to offer can help people or my clients offers can help people and I want them to sell, then I just keep pushing it, tweaking it and working it until it works.