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Jan 21, 2020

When I talk about creating an offer versus just selling a product, people tell me, “But I only have one thing to sell.”

That’s because they’re not trying hard enough.

This podcast spells out what I mean.

Podcast Transcript

What else can you sell?

When I talk about creating an offer versus just selling a product, people tell me, “But I only have one thing to sell.”

That’s because they’re not trying hard enough.

There’s a hidden business inside every business.

A coffee shop sells  coffee. But it can also sell the cool, vintage-looking coffee bags after they’re used.

They can sell coffee machines.

They could offer barista courses.

Use their kitchen after hours for Uber eats.

They could display art for sale on their walls and charge a small commission

You get the idea.

At the beginning of my business, I was invested in 6 different markets.

Split testing was my middle name.

Specialising in the markets I had tested I started offering custom solutions which became my hidden business within the business.

Clients flocked to us to see our custom solutions and were keen to buy them.

What by-product can you sell as a result of doing your primary business?

What are the things that you’re already doing that create other incidental by-products?

It could be an information product like a course or a book or a membership program. (Things I now offer)

It could be something that would normally be “waste.” Similar to TV sitcom and spin-off shows (Better call Saul) what side businesses can you pop up from your primary business?

These add-ons can become part of your offer.

No one is ever just selling just one product