Jan 13, 2020
If you can’t get people to tell their friends about your stuff, try telling everyone to keep it a secret. Magically, the word will start spreading. Why? Because people love to share things that make them feel smart, make them laugh, or make them feel like they are “in the know.”
Podcast Transcript
Referral marketing is powerful. When you can get an audience to tell their friends and family about you, that word of approval shortens the sales process significantly. So it’s important to learn how to get people to share things and talk about you!
If you’re getting ready to launch something new, tell your closest fans and followers that it’s a secret and they should “not tell anyone.” Magically, the word will start spreading. Why? Because people love to share things that make them feel smart, make them laugh, or make them feel like they are “in the know.”
I suppose in marketing speak this is called generating buzz.
In fact, right now as we speak, I have 2 massive projects that are approaching launch.
- is tied up in a confidentiality agreement but it will need my marketing noise to be effective and so in time I will commence the buzz. Still grappling with how to do this one - but I promise I will fill you in as I go.
- And the other I have Started texting a couple of people
“Hey, this is this thing I’m doing. I’m rolling out this new client generation system, It’s going to be really cool, and you may want to be part of I’m doing a secret Masterclass series on it. If you want to come to it, show up.”
That was my text, and there was a link to register for the Masterclass series.
So far I have only sent it out to maybe 20 people. I also had two of my friends send it out. Between all three of us, we sent it out to maybe 50 people, and we specifically said, “Do NOT tell anybody else about this. This is just for you.”
So far 200 people have registered for it. Let’s see how many show up and watch it.
The power of the secret.
How can you Use it in your marketing to get people to share?
I’ve built plenty of excitement in business by leading with secrets.
What’s your secret that makes your customers wild with curiosity?
Btw if your curious about my new Client Generation System Masterclass series you might like to visit petergianoli.com/cgs the link is in the show notes.
But remember this is a secret 🤣