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Oct 2, 2022

One of the most anticipated aspects of the AFL Grand Final, The NRL Grand Final and The Superbowl is the halftime entertainment or as the Americans call it “The Halftime Show”.

As evidence one needs simply to look at this year’s line-ups. The Superbowl had a hip hop extravaganza featuring Mary J Blige, Eminem, Dr Dre and Snoop Dog to name but a few. The AFL featured Robbie Williams accompanied by Delta Goodrem and the NRL selected Australian veteran rocker Jimmy Barnes and a host of his friends.

But, it hasn’t always been like this.

This podcast outlines how this odd business decision has paid off.