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Aug 24, 2020

Marketing is not just one quick trick or campaign. But marketing isn’t hard either, you just need to develop the understanding and skills.

Podacst Transcript

What started as just another normal morning.

Sitting at the café doing some writing when the owner came up asking for advice.

An Instagram Influencer who I happened to know, had offered to promote this café in a post or two for $500.

What did I think?

To be honest my immediate thoughts were two:

  • These suckers still exist, and
  • Got to hand it to that girl she is really “ballsy” to keep asking.

I am no longer as unfiltered as I once might have been and I actually love this coffee shop, so I opted to use some discretion.

The café business as I know it (at least pre COVID), runs a third product, a third overheads and a third profit. To liberate $500 for a dopamine hit of influence means $1500 in revenue. I am a good customer and I spend $13.60 daily on breakfast, so he would need 110 hits of new blood to simply breakeven.

Did he honestly think that there would be 110 losers so hooked on this influencers Instagram feed, bereft of a place for a coffee, that they would flock to his joint come hell or high water?

Sadly, when it comes to marketing, sensible and successful business folk can be oh so blind.

Now to the fisherman…

Later, I went for a walk and in the usual spot was Pedro (as I like to call him), the fisherman.  He is there every day and generally in the same spot and always seems to be catching fish.

Strange occurrences today because in a panic he stopped me and asked whether I would watch his stuff whilst he chased a pelican that had stolen his trove of baited lures and hooks.

Lucky today I had donned my good Samaritan suit.

When he got back, he offered me my pick of the fish. I’m not a fish eater so declined, however during our quick conversation I gleaned that this spot yields him around five fish a day, which saves him and his extended family somewhere between $50 and a $100 a day. What's more, he loves fishing, so every day he gets to do what he loves and earns the keep and respect of

his family doing so.

The tale isn’t quite over…

As I continued to walk, I couldn't believe my eyes, but there was the Instagrammer posing for a snap.

She must have fleeced someone with that cheesy smile on Matagarup Bridge, earning herself a quick $500.

This got me thinking, the fisherman earning $50 a day doing what he loves and being loved by his family versus the influencer snapping 500 bucks for around 15 minutes work, albeit she probably had to have hair and makeup, (I'm sure another sucker coughed that up), but unlikely to score that $500 sucker again.

Who would I rather be?

In fact, what is more important… is who would you rather be?

Frankly, I'm with the fishermen, because as the saying goes,

“Give an influencer a gig and you feed her for a day, teach a man to fish and you feed them for a lifetime.”

Actually, this is one reason I created my FREE sales and marketing strategy app. It has a host of marketing training, tips and strategies to help you resist the quick urge for a hit of dopamine. I want you to be able to make sensible decisions about your marketing and slowly but surely builds a business that is worthy of your efforts.

Marketing is not just one quick trick or campaign. But marketing isn’t hard either, you just need to develop the understanding and skills.

Selfishly, I’d like to have my app on your mobile phone because it will one business at a time put cheesy quick fix influencers out of work. Better still, it will let me sit on my lonesome in cafes writing my stuff ensuring there will be little need to be interrupted for free marketing advice. 😂😂

 

Please grab the app petergianoli.com/app