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Mar 8, 2021

People wrongly assume that to be an expert they need to be the smartest person in the room. But that’s completely backward. 

Your expertise grows when you surround yourself with smart A players who can make you look good.

 Podcast Transcript

A and B Players the difference!! 

People wrongly assume that to be an expert they need to be the smartest person in the room. But that’s completely backward. 

Your expertise grows when you surround yourself with smart A players who can make you look good.

Don’t find the cheapest help or create a team of B players. You will end up looking bad and paying more. 

I know this from experience. I’ve hired people who are the cheapest, and I’ve hired the most expensive, and I’ve hired people in between.  

When you invest in A players, they are massively more productive than B players. 

When you’re just starting out, you might try to get B and C players because it’s cheaper, but in reality it’s way more expensive in the long run. 

One A player can do the work of 10, 15, or 20 people. It may seem hard to believe, but it’s true.

Today in my business I like to try before I buy.

Thanks to Upwork, fiver we work and a host of others for certain marketing type skills I use this strategy.

I have found The best way to find A players is to hire three people to do a small project.

Pay for three versions of what you need. Pick the best and give thatperson the next project. If they do well, give them more. 

This way, you’ll always have A players on your team. 

In order to be an expert, you shouldn’t surround yourself with people who know less than you. 

Instead, build a team of experts who know more and can do things better. It will elevate you and your company much more quickly than a team of B players would.