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Aug 30, 2021

You might get intrigued by the subject so let me explain it to you on this podcast. It is about a technique that will have clients and prospects come to you instead of pushing yourself to them.


A couple of years ago, I read the book by the late, great ad man David Ogilvy's: "Rules for respect in business."


The rule that resonated with me the most was:

 "In meeting with clients, do not assume the posture of servants. They need you as much as you need them."


I'm sure you have your fair share of experiences with pushy salespeople, and your defence mechanism kicks in. They are so needy. That is why they are pushy. 


So in this podcast, I will introduce my bass guitar instructor to you, who manages to stay in demand even if he has numerous cheaper competitors. Above all, it is about how you position your USP in this crowded marketplace. Uncover more about why being Needy is death.