Aug 16, 2021
This week's podcast will talk about a story that everyone can relate to involving the federal government's current marketing challenges. It is about the Covid Vaccination.
I got my 2nd vaccination! I am fully vaccinated.
When I arrive at the vaccination Centre to check in, they asked, what vaccine are you here to take? AstraZeneca or Pfizer? Well, I was there for my second shot of AstraZeneca. They said, "Straight in, mate. There is no one here." Five minutes later, done with my vaccination.
In doing so, I looked across. I saw plenty of people crammed like sheep in the Pfizer line. These people have clearly decided that vaccination is a good idea, but they are hesitant to take AstraZeneca. The vaccine that the government would like them to take.
What is this telling us?
Listen to this podcast and join me to identify the learnings we can get from the government's marketing challenges. Also, learn more on how to turn the Nos into Yeses!