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Aug 23, 2021

In this week's podcast, I talk about Cut-Through!

As an entrepreneur, probably the biggest evil is that dastardly area called the comfort zone. You can't afford to rest on your laurels.

A year or so ago, I was speaking on a stage at an entrepreneur business event. I opened with this statement, "Money Loves Speed." Ironically, that statement is probably three times more appropriate today.

Now, if there's one constant in marketing, it is "Change." One of those changes over the past decade has been the slow erosion of Facebook and Google advertising. Now, look, I'm not one of those people saying that they are dead. If done correctly, it's still one of my favourite models.

So much so, I've got an excellent strategy for you.

Listen to this podcast and make a difference in your business.