Aug 17, 2020
A Client Generation System can change the game for business. Spend your time learning about Client Generation System (and the strategy behind them) and you will have the keys to acquiring a heap of new customers at no cost.
Podcast Transcript
“Whoever can spend the most money to acquire a customer wins.”
The first time I heard it, I didn’t get it either. Isn’t it the opposite?
The person who can spend the least wins?
- Company A has $1,000 to spend on ads for their business. •Company B has $1 million to spend on ads for their business.
Who is going to get more ads, better placement, and more customers?
Obviously Company B, right? Company A won’t have a chance for airtime, newsfeed time, or anything!
But let’s say BOTH companies started at the same time with the same cashflow, products, and people.
The next logical thought is “How’d Company B get a million bucks for advertising so much faster than Company A?”
Marketing Asset thinking and a CGS. that’s the key. CGS create a better buying experience, for both the company and customer.
The traditional online shopping method (Company A) goes like this:
- Joe goes to a website.
- Joe searches through hundreds of products.
- Joe adds a few items to his cart.
- Joe leaves the website to go let the dog out.
- Joe’s kid shuts down the website to watch YouTube.
Maybe Joe comes back and buys something, maybe not.
If you’ve spent $5 to get Joe to your website, how much did you get back?
$0.
And you don’t have any way to get in touch with him!
With a Client Generation System, you are tapping into the psychology behind buying, not just the purchase process itself.
With a Client Generation System, Joe is NOT given 500 choices on a website.
Instead, he’s asked to give his email address for something really cool (and free). He can’t resist the bait, so he gives his email address, and as soon as that transaction is complete, he is offered an INSANE deal.
He can’t pass it up because it goes PERFECTLY with the free thing he just got. Boom.
He buys it. And right before he’s sent his receipt, he sees this message:
“Hey! I have this other cool thing. You can add it to your order with one simple click.”
Because Joe feels so good and excited about his purchases, he rides that high and clicks the button to get something else!
Company B has spent $5 to get Joe to their page, but now he’s given them $15.
That’s $10 profit!
So now, not only do they have Joe—and the power of his word-of-mouth referral and next purchases through email sequences—they also have $10 to go find two MORE Joes.
Do the numbers and you’ll see just how fast Company B amasses a huge customer base and advertising budget.
They can now overwhelm and crush the other companies just by brute force.
So the saying “whoever caN spend the most money to acquire a customer wins…” makes sense, because when you use a Client Generation System, the ACTUAL cost of the customer is zero.
Cool, huh? A Client Generation System can change the game for business. Spend your time learning about Client Generation System (and the strategy behind them) and you will have the keys to making large amounts of money.