Aug 3, 2020
People may copy your stuff, but they can’t copy your fire.
Podcast Transcript
Many of my clients in the service industry and even some of those in products fret about are nervous about their competitors.
What if they steal our ideas, deal or code.
That’s when I remembered something I heard in a podcast. “They can’t copy your fire, your message, your community, or your work ethic.”
Many pieces that go into growing an empire are intangible. Knowledge and information is everywhere.
In fact, I think there’s probably not aNYthiNG someone couldn’t Google or YouTube and figure out for themselves.
So if you think you have a corner on the market of knowledge or information, you’re always going to be afraid.
Focus on the parts of your business that are copy cat-proof.
Growing your team, your work ethic, your character, message, and vibe. People who are going to rip you off are going to do it anyway, and you’ll waste so much time and energy chasing those ghosts. Instead, build products and services for your buyers. Thieves are not the people you want to work with anyway. The customers you want are the people who are going to pay for your time and information because they know it’s worth it.