Preview Mode Links will not work in preview mode

May 7, 2023

Just as unlikely as Collingwood football club's charge to the top of the table - is the Magpies becoming everyone's second-favourite team.

Even Collingwood veteran Scott Pendlebury concedes the prospect of that truly becoming reality is far-fetched.

But the Magpies' enthralling and improbable charge up the ladder has at least made rivals respect them.

Under popular coach Craig McRae, Collingwood has introduced a style of football that is exciting.

But more significant has been the superb standard of sportsmanship they have exhibited.

"I feel like if you don’t go for Collingwood, you don’t hate us as much as you used to," Scott Pendlebury has said.

"People don’t mind us at the moment, so if we could be everyone’s second side, which is probably unlikely, I wouldn’t mind that."

There are some valuable lessons in this sporting makeover that can also apply to your business. Take a listen to my latest podcast to find out more.