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Jul 6, 2020

To succeed in marketing you need to be mentally prepared for the inevitable problems that are likely to crop up. None of them should be too bad, but if you’re not prepared for them, they can freak you out and you quit before they work.

Understand reality. Understand you’re going to have challenges. Understand this takes risks. Understand this is not easy. Finally, understand it’s worth it.

Podcast Transcript

  1.  It’s a pain. It’s always going to be a pain, even if you have a system that’s creating revenue passively. Eventually something is going to break, or those damn customers begin reacting differently, you must be on top of it and you have to love this marketing approach to have the determination to keep going.
  1. It almost never works as planned at first: When you do this stuff, even if you’re a seasoned campaigner like me, something’s always going to go wrong, especially at first. Usually you’ve got to fix something, you’ve got to tinker, test and tweak it. It’s normal. If you’re not prepared for this or have the aptitude, then you’re going to quit at the first sign of trouble. I want you to know there’s going to be trouble, but it’s not going to be that bad and you’re going to be able to overcome it.
  1.  This takes risk: I am sure in “marketing”, you have been pitched with “Finally, a risk-free way to get guaranteed revenue with absolutely no work” – Please?! Business entails risk and especially advertising. The art is in the management of it. It’s not unusual to run an ad and no one buys. It happens to me all the time.

But you know what protects you? You don’t have to spend a lot of money. Thanks to online marketing, it’s simple to test and tweak with the tools and platforms that are available for you. I usually start out spending $10 or $20 a day on a campaign and watch it for a couple of days. If it doesn’t work, I’m only out a little bit of money and I haven’t risked too much. But nonetheless, it still takes risk. Embrace the risk, manage it and reap the rewards that I am talking about.

  1.  You’ve always got to be messing with it: You’ve always got to be tweaking it. Eventually something’s going to break. You’re going to change some ad copy. Something’s going to happen. As long as you’re selling things, you’re always going to be tweaking things, and that’s okay.

The whole reason I’m telling you this, is to have you mentally prepared for the inevitable problems that are likely to crop up. None of them should be too bad, but if you’re not prepared for them, they can freak you out.

Understand reality. Understand you’re going to have challenges. Understand this takes risks. Understand this is not easy. Finally, understand it’s worth it.