Jul 6, 2020
To succeed in marketing you need to be mentally prepared for the inevitable problems that are likely to crop up. None of them should be too bad, but if you’re not prepared for them, they can freak you out and you quit before they work.
Understand reality. Understand you’re going to have challenges. Understand this takes risks. Understand this is not easy. Finally, understand it’s worth it.
Podcast Transcript
But you know what protects you? You don’t have to spend a lot of money. Thanks to online marketing, it’s simple to test and tweak with the tools and platforms that are available for you. I usually start out spending $10 or $20 a day on a campaign and watch it for a couple of days. If it doesn’t work, I’m only out a little bit of money and I haven’t risked too much. But nonetheless, it still takes risk. Embrace the risk, manage it and reap the rewards that I am talking about.
The whole reason I’m telling you this, is to have you mentally prepared for the inevitable problems that are likely to crop up. None of them should be too bad, but if you’re not prepared for them, they can freak you out.
Understand reality. Understand you’re going to have challenges. Understand this takes risks. Understand this is not easy. Finally, understand it’s worth it.