Apr 13, 2020
If you’re trying to collect leads for a product that isn’t ready yet, you can leverage content that other people have already created to build your email list. This Podcast tells you how.
Podcast Transcript
If you’re trying to collect leads for a product that isn’t ready yet, you can leverage content that other people have already created to build your email list.
The first step is to use a tool like BuzzSumo to figure out what articles and videos are already trending on the internet. You need to find content that will attract the type of people most likely to buy your product.
Once you find the content, it’s time to make a bridge funnel to it. The funnel is so easy yet so powerful. Design an opt-in form and create a great hook and headline that encourage lots of curiosity. Ask for the email ad- dress and redirect them to the content after they provide that info. If it’s a video, you can easily embed it on a thank-you page that is branded for your business. If it’s an article, create a thank-you page with a link to the article.
This removes the time and money it takes to create your own free con- tent. Plus when you choose things that are already viral and trending, the market has shown that it’s highly interesting and shareable already.
You’re simply piggybacking on the trend to collect email addresses. The cost per lead shouldn’t be too expensive, and then you can build your list while finishing your product.