Sep 27, 2021
Timing and luck in business, yes, it is a thing!
I received an email from someone who has been watching me for a long time. He said that many people look at me as lucky.
Well, the lucky issue by itself is that every overnight success has a long history. My clients and I might appear to be lucky because this is one...
Sep 20, 2021
This podcast is about the Guy Sebastian controversy, and why I believe he has made a faux pas on withdrawing his support of the #VaxTheNation Campaign.
COVID lockdowns have obviously crippled Australia's entertainment industry. So they launched a #VaxTheNation campaign urging Aussies to get vaccinated so...
Sep 13, 2021
Recently I received an email complaint from one of my client's avatars.
The email says, "Peter, your continuous autoresponders are driving us mad. An occasional one is wonderful! A deluge, No, thanks. Signed off."
It is essential to recognise what our clients or potential clients think, feel, fear, aspire to,...
Sep 6, 2021
In today’s podcast, we talk about the ultra-important concept called the Value Ladder.
Imagine trying to sell a prospect in your first meeting a $60,000 all-in marketing service that is good for a year?
In my eyes that is a great offer! How about in their eyes?
The fact is they are unlikely to know, like and trust me...
Aug 30, 2021
You might get intrigued by the subject so let me explain it to you on this podcast. It is about a technique that will have clients and prospects come to you instead of pushing yourself to them.
A couple of years ago, I read the book by the late, great ad man David Ogilvy's: "Rules for respect in business."