May 18, 2020
People are afraid to move forward because the future is unknown.
Create a manifesto that outlines your cause and shows your vision of the future, so they are compelled to act.
In the movie Jerry Maguire, Tom Cruise sits down and writes out a manifesto of what he thinks his team should be, and he hands it out to each player.
That’s the turning point.
Podcast Transcript
People are afraid to move forward because the future is unknown.
Create a manifesto that outlines your cause and shows your vision of the future, so they are compelled to act.
In the movie Jerry Maguire, Tom Cruise sits down and writes out a manifesto of what he thinks his team should be, and he hands it out to each player.
That’s the turning point.
Everyone is either with him or against him, and most people are against him…except Renée Zellweger.
That document stirred people to action—to move away or toward his cause.
Every business needs a manifesto.
A document that outlines what they believe, who they are, and who they are not.
It is the proverbial line in the sand that will repel people who aren’t your market and attract the ones who are.
Sit down and write yours. Pretend you are Jerry and you’re fed up with your industry.
Announce to the world who you are, what you stand for, and why your movement is better than your enemy’s. Why you will be different and test it with your staff and peers.
In fact, if they will not want to read it or aren’t as excited about it as you – send it to me – I love this stuff and I promise I will send you feedback.