Aug 2, 2021
In this week’s Marketing 24-7 podcast, I will talk about a concept called the Dream 100.
The aim of Dream 100 is to move your clients or the people you are trying to influence to a continuum of:
- I’ve not heard of this company
- What is this company
- I think I have heard of this company
- Yes, I do business with this company
It was first introduced by Chet Homes in his book, The Ultimate Sales Machine (well worth a read). I have used this concept with my clients, and it has brought them success. Even Lady Gaga uses this concept in launching her albums.
Listen to this podcast and get to know how to apply a different marketing strategy that works like a bomb!