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Mar 22, 2021

How many of you have replied to a marketing email or text or post with something like, “Stop texting and emailing me! It’s too much!”

This blows my mind, because experts are always looking for ways to learn more about marketing, even the tactics they don’t like.

Listen to this podcast and I will discuss with you a better way to approach things.

Podcast Transcript

Are You A Student Of Marketing?

How many of you have replied to a marketing email or text or post with something like, “Stop texting and emailing me! It’s too much!”

This blows my mind, because experts are always looking for ways to learn more about marketing, even the tactics they don’t like.

Recently I launched a product to help to use Instagram for your business, as I released my marketing sequence I could sense by the replies and uptake that my marketing client list were becoming super excited, signing up, and starting to talk about it to others.

A few days in, however I got a text from a member that said, “Hey, can you take me off this Instagram email sequence as I don’t think it suits my business!”

I couldn’t believe it. I was like, “What are you talking about?”

“I’m tired of getting all the messages, and it’s not for me. Please cancel it.”

I wanted to write back to him, but I didn’t because I was so annoyed and sad.

I know him and he runs a marketing department for a business, and he has told me he is trying to learn how to better market his company’s offerings and get a better return on investment. Well guess what? With this Instagram For Business launch, if he opened his eyes and mindset, he had a perfect behind-the-scenes seat to a launch that was selling its sock off!

He had all the marketing material emailed to him every day, but instead of saying, “Wow, this is a really good case study about how to launch a product,” he got annoyed with it and asked to cancel it.

It just blows my mind how many times people who are trying to learn and improve their marketing get upset with it.

No matter what your expertise or industry, you must become a student of marketing if you want to beat your competition.

And not just a student, an OBSESSED student.

Are you a student of marketing? Well the best university of marketing is usually sitting in your email inbox, your social media feed and even at the football stadium, in fact it’s all around you – you just have to alter your mindset and open your eyes.