Apr 29, 2020
How do you know if you have had an encounter with a Black Belt Marketer?
If you did these three things after seeing a marketing message or received a marketing email or announcement – chances are a black belt marketer was behind the exercise.
Black belt marketers will be emphasising “move from pain” type messages at the moment and not “move to gain” messages. Staying with pre COVID-19 “move to gain” messaging is lazy marketing and unlikely to receive a great ROI.
For more information on the Pleasure – Pain principle listen to podcast number 28 or visit https://petergianoli.com/Pleasure
to watch a video.
Remember the steps a black belt marketer like Sketching Tours Rome used are:
Find out more about Kelly Medford and Sketching Tours Rome by visiting