Jun 29, 2020
One of the Magic Steps to Grow your Business
STEP 1 - CONSISTENTLY TURN ADVERTISING INTO PROFIT
I really believe that this is the core fundamental key to all success in business:
THE MOST PREDICTABLE AND EFFICIENT WAY TO GENERATE WEALTH IS TO TURN ADVERTISING INTO PROFIT CONSISTENTLY.
Podcast Transcript
One of the Magic Steps to Grow your Business
STEP 1 - CONSISTENTLY TURN ADVERTISING INTO PROFIT
I really believe that this is the core fundamental key to all success in business:
THE MOST PREDICTABLE AND EFFICIENT WAY TO GENERATE WEALTH IS TO TURN ADVERTISING INTO PROFIT CONSISTENTLY.
I know there’s other stuff you could do... invest in real estate, invest in the stock market have agents sell your stuff, but that’s just cash flow.
I am talking about creating assets and not just selling them,
Here’s why I believe understanding advertising and how to tun it into a profit is key:
Reason #1 - Advertising is Never Going to Go Away
Imagine a nuclear apocalypse has occurred. Mankind has been reduced to a thousand people and we’re just starting to get back on our feet. You know there’s going to be somebody wanting to put ads for their purified water in front of the other 999 people.
We will never stop having the ability to advertise. It’s not going to go away - it’s only going to get better - we’re going to have more and more opportunities.
Reason #2 - It’s a Transferable Skill
If you have the ability to turn advertising into profit, you’re set for life.
Here’s why: If a product stops selling, the same principles could be applied to a new offer that can be scaled quickly in an entirely different area. Let me give you an example in reason number three.
Reason #3 - It Can Increase the Value of Existing Assets
Let’s say that you’ve got a retail business and it’s doing great and everything’s cool.
Then you want to take the same advertising skills and use those advertising skills to increase the value of an existing asset.
For example, if you own an apartment you can raise the rent and eliminate vacancy by deploying effective advertising.
You can literally change the value of the asset through advertising.
Reason #4 - It Funds Its Growth Without Debt
Advertising when done properly funds its own growth without debt. That means, if you can put $1 into advertising today and get $1 back out today, then every other $1 you make is pure profit. In some cases, you can put $1 in today and get $1.50 back out today.
So please tackle your marketing – your advertising like an asset – do not ever refer to it nor treat it as an expense – that is the completely wrong mindset.
Stop thinking like a Marketer and start thinking like a Billionaire – more on that in coming podcasts.