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Jan 31, 2022

I have over 25 years of experience as a sales and marketing strategist, and the epiphany I had before I even got started has been my most powerful.

I was a personal trainer before personal trainers were ever heard of 😂. In order to prevent my clients from hurting themselves, I produced a fact sheet called “Exercises to avoid and safe alternatives”. Strangely, my clients kept asking me for more copies and when I got a phone call from the local primary school asking for 500 copies, the penny dropped, and I realised what was going on.

I had become trusted in my niche.

That fact sheet was being passed around to family and friends. Bit by bit my fact sheet was positioning me as an authority. I was becoming seen by my niche community as an expert. The "go to guy for safe and effective exercise!"

I was wondering why my business was growing, with more and more clients coming to see me for exercise. I soon realised that this was due to my very effective marketing strategy!

My first "Marketing Epiphany".

Marketing Epiphany Number 1 - "Positioning yourself as an Authority turns the equation around". 

Clients come to you.

Fast forward to what I do today. 

I work to help my clients succeed by finding a place in the market that they can own. Sometimes this requires completely reinventing their business, but it's worth it in order to be successful.

Authority is a fast growth entrepreneur strategy

People often follow the lead of credible, knowledgeable experts when it comes to making decisions about their lives. 

Entrepreneurs who commit to utilise this strategy, do so, because they know that it will be wildly successful.

I have developed a resource on how you too can claim the authority position in your niche and or marketplace – to find out more please visit