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Dec 16, 2023

I’ve noticed something about consultants.

Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.

Do any of these sound familiar?

  • “I’m putting a lot of time and effort into social media, but not getting any...

Dec 9, 2023

People who grew up with Andy Warhol's art, music, and films will remember him for his famous line: In the future, everyone will be world-famous for 15 minutes.
Those who knew him personally recall a different message from the artist. "In order to survive," he reportedly said, "everybody will have their 15 minutes of...

Dec 2, 2023

When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest. 

You are working from home

Imagine you are...

Nov 26, 2023

Most business owners and marketers do NOT know their enemy.

Recently I have been looking to do some work for a financial advisor and I came across a comprehensive survey of 600 financial advisors, where they ranked their biggest obstacles to acquiring clients:

(1) Competition from other advisors 64%

(2) Financial...

Nov 18, 2023

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.

There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true: 

You can't be everything for everybody.

It is a mistake to try and be all...