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Sep 2, 2019

Emojis Convey What Words Can’t

Have you ever received a text message that ended with a period? Now, imagine the same sentiment expressed with an exclamation point … or better yet, an emoji.

“I can’t wait.” vs “I can’t wait!” vs “I can’t wait 😁

The feelings you experience from those three messages are a little different, right? The sentiment is the same, but the conveyed feelings vary.

While emojis can’t necessarily replace words, they can definitely give them that little extra umph needed to excite, persuade, or intrigue. They enforce the meaning of your message. They’re the 🍒 on top.

Emojis are fun, right? They can add a blip of colour and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.

They’re a great tool to have in your pocket … literally.

What if I told you that these little guys could make a big difference in your click-through rates, open rates, and general engagement levels — that they could breathe life into your brand? That kind of changes the game, huh?

As of June 2018, there were over 2,823 emojis on the Unicode Standard list.

We all know how to find emojis on our Iphones and Androids but what about our desktops.

To use emojis on your desktop, you can always Google them and then Copy + Paste them into your message. If you use them often, though, this process can get clunky.

Thankfully, there’s an easier way. If you’re typing on your Mac and want to insert an emoji, simply tap Control + Command + Spacebar to pop open the emoji keyboard.

On the other hand, the keyboard shortcut for Windows is Windows Key + Period or Windows Key + Semicolon.

So to wrap up - Why Use Emojis?

Emojis Boost Engagement

Repeat after me: Emojis = Engagement.

Take a listen to these 📈(... statistics):

  • Tweets with emojis get 25% more engagement, and on Facebook, emojis result in 57% more likes, 33% more comments, and 33% more shares
  • What’s more  brands see an increase in email opens when subject lines include emojis

Emojis help drive engagement on all variety of digital media: email, mobile, and social media.

Emojis Give Your Brand Personality

Brands are more than the products they sell or the design of their logos. They’re akin to people, with personality and unique character — which helps consumers connect with and be loyal to them.

Using emojis in your marketing and communications gives your brand personality and identity. Whether you’re fun and youthful or risqué and witty, emojis can help humanize your brand’s identity.

Defining and using that personality in your marketing can also help you boost your brand awareness. Fun brands are known brands. 🎉

So lets give it a go

It’s easy to toss an emoji or two into a tweet, Instagram comment, and you should. But how can you use emojis to intentionally drive engagement, click-throughs, and conversions? The answer is simple: Encourage your audience to use them, too.

Here are a few ways to add emojis to your social media strategy and encourage your followers to partake:

  • Tell your audience to comment with an emoji: “Respond with 👍🏼 if you agree or 👎🏼 if you disagree.”
  • Ask your audience to describe something using emojis: “Describe your plans for this weekend using only emojis!”
  • Give your audience an emoji message to decode: “Translate these emojis and be entered to win a prize.”

It’s easy enough to include emojis in your social media posts, but telling your followers to use them too can help boost your overall audience engagement. Emojis are easy to use and require little to no work on behalf of your audience.

When it comes to email – use them here to but make sure you have crossed the formal barrier first.

Get creative! If your emojis fit with your brand, are used by your audience, and can’t be misinterpreted, have fun with them. Better yet — consider having your own emoji designed, too.

Emoji Resources

The Emojipedia

The Emojipedia is the ultimate encyclopedia of emojis. It includes every possible emoji, it’s shortcodes and brief history, and how it looks on various operating systems. It also ranks the current most popular emojis and provides emoji news.

Emojisaurus

Emojisaurus turns phrases and sentences into “emojigrams”. For example, “Barbership quartet” is 💈💈💈💈, and Dog eat Dog” If you want to post an emoji sentence for your followers to decode, this is a helpful tool.

Over to You

Emojis are a simple and easy way to add personality to your marketing, advertising, and official communications. From any device, you can add a pop of color or dash of sass to a tweet, Facebook post, email, or customer service live chat response. If you’ve been looking for ways to incorporate more emotion or humanize your brand, emojis are the way to go. 🙌🏼